IMPACT OF TELEVISION AND NEWSPAPER ADVERT IN THE MARKETING OF CONSUMER PRODUCT
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction.
To solve the research problem both primary and secondary data were collected. The research instrument used in collecting the data were questionnaires and interviews. Respondents consists of consumers and management and staff. From responses gotten form the respondents, some get to know about a product through those tow medias, some don’t and others do not know how they know about the product.
Related Project Materials
A PHONOLOGICAL ANALYSIS OF THE SOUND SYSTEM OF JABA LANGUAGE
Background to the Study
This study focuses on de...
ROLE OF MANAGEMENT IN MOTIVATING WORKERS IN THE BANKING SECTOR (A CASE STUDY OF FIRST BANK NIG. PLC. OKPARA AVENUE, ENUGU)
ABSTRACT
This project work was carried out to determine the role of management in motivating workers in banking sector, using first Bank...
MIDWIVES’ AND MOTHERS’ PERCEPTION OF MIDWIVES SERVICE SCHEME
ABSTRACT
The importance of skilled birth attendants in the reduction of maternal and newborn morbidity and mortality wor...
THE ROLE OF EDUCATION AND NATIONAL DEVELOPMENT IN NIGERIA
Abstract
The importance of the education in national development cannot be overemphasized. This work is all the role edu...
THE EFFECT OF RECRUITMENT, SELECTION PLACEMENT ON ORGANIZATIONAL EFFECTIVENESS (A STUDY OF AFRICAN SAFETY INSURANCE COMPANY OKPARA AVENUE ENUGU)
Abstract
The effect of recruitment, selection and placement of an employee in the right position in org...
DESIGN AND DEVELOPMENT OF PERSONNEL INFORMATION SYSTEM (A CASE STUDY OF NATIONAL POPULATION COMMISSIO
ABSTRACT
This work intends to provide a computer based system for the maintenance of personnel records of employees in organization. The...
THE EFFECT OF SAFETY MANAGEMENT ON JOB PERFORMANCE AMONG EMPLOYEES IN HOSPITALITY INDUSTRY
ABSTRACT
This study was carried out to examine the effect of safety management on job performance among employees in hos...
INVESTIGATING INEC AND CHALLENGES OF MONITORING POLITICAL PARTY CAMPAIGN FINANCING IN NIGERIA (A CASE STUDY OF 2015 GENERAL ELECTION)
BACKGROUND OF THE STUDY
Political parties are critical to the political process in modern cultures. In...
AN EVALUATION OF THE ROLE OF ACTION AID INTERNATIONAL IN PEACE BUILDING IN MAIDUGURI
ABSTRACT
Nigeria in past times have witnessed lots of setbacks which stems from insecurity, poverty and...
GEOLOG I CAL AND GEOT E C HNI CAL CONT ROL OF G UL L Y EROSION, UNGOGO, KANO, NORTH WESTERN NIGERIA
ABSTRACT
Gully erosion is an environmental hazard that is ravaging the landscape of Ungogo area. This study was carried out to investigat...
